Sadeed — سديد — means sound and well-directed. It's the standard of judgment we bring to every engagement, from strategy to execution, for organizations across the Sultanate.
Seven practice areas, each led directly by a founding partner with 19-30 years of senior-level experience — mostly built at Oman's largest telecom operator and energy companies.
Corporate strategy, long-term planning, and enterprise scorecards that translate strategy into measurable KPIs.
Led by Imad Al-HamdaniPMO setup, program governance, and Agile/Waterfall delivery frameworks for complex project portfolios.
Led by Fahar Al-MugheiryRegulatory accounting, statutory reporting, cost modeling, and financial governance frameworks.
Led by Sami Al-Harrasy, FCCASales operations, tender and bid management, channel strategy, and commercial growth planning.
Led by Said Al LamkiClient communications, business development, investor relations, and operations support — connecting stakeholders, partners, and service delivery teams.
Led by Ali Al-HarthyMedia relations, brand messaging, executive communications, and integrated marketing campaigns.
Led by Mahir Al BakryStrategic procurement, vendor governance, corporate affairs, and board-level governance support.
Led by Mutassim Al-ZadjaliSadeed Consulting was founded in Muscat by seven Omani partners who collectively spent 165+ years in senior roles at Oman's largest telecom operator and leading energy companies — across finance, strategy, PMO, sales, operations, communications, and procurement. We work directly with clients — no layers, no juniors running the engagement.
Our name reflects our approach: sound, deliberate, well-aimed advice rather than generic frameworks.
Work with usSeven Omani partners, each leading the practice area that matches their career background.






